Medtronic is a biomedical engineering company with an Electronic Division in Tempe, AZ. Example 1: A Biomedical Engineering Company and Driving Results after Outsourcing Too often environment projects are completed without understanding the behavioral connection to critical business issues, leaving potential value untapped. Getting clarity around those desired results is a critical part of the process. A behavioral framework linking environment to business outcomes By following this thread of behavior backward from our desired result, we can significantly impact performance ( Figure 1-2). Environment influences behavior, collective behavior creates culture, and culture drives results. Collective behavior, usually called “culture,” drives collective or organizational results. I propose that we agree with the seemingly obvious premise that individual behavior drives individual results. Back, “The Spatial Ecology of Group Formation” (1950) Relationships are more likely to develop based on brief, frequent, passive contacts made going to and from regular locations than develop based on shared attitudes, values, and beliefs. Just as we could measure in dollars the buying impact of putting milk in the back of the grocery store, we can measure in dollars the results of an environment designed to influence behaviors in the workplace. We now know that the retail concept of functional inefficiency can be used to introduce diversity and adjacent possibility in order to drive innovation. We now know that the same nested groups that reduce behavior challenges in open prison units can be used to normalize behaviors in any organizational team in order to support collaboration. As a result, much of the new behavioral research is focused on teams in the workplace and many of the previous prison and retail behavior studies are being applied and tested in organizations. If a company wants to outstrip its competitors, it needs to influence not only how people work but also how they work together. Teams are now the fundamental unit of organization, which makes behavioral sciences in the workplace a new and challenging discipline. Applying Behavior Strategy to Today’s Workplace However, in today’s highly competitive landscape, humans are not just cogs in a machine but are the machine itself and so the attention of behavioral sciences has shifted to the workplace.
Rarify scissors drivers#
Scissors as a model for drivers of human behaviorĪpplied behavioral strategy for most of its history has focused on driving buying behaviors in retail and reducing negative behavior in prisons. This model clarifies what behavioral science practitioners have known for years, allowing that there are only two ways to modify behavior: change the person or change the environment.
Herb Simon, “Invariants of Human Behavior,” Annual Review of Psychology #41 (1990) Human rational behavior is shaped by a scissors whose blades are the structure of task environments, and the computational abilities of the actor. In 1990, he published a theory of bounded rationality, where using the analogy of a pair of scissors he argued that decisions were driven both by the limitations of the human brain and by the structure of the environment those decisions were operating within (see Figure 1-1): Herb Simon, Nobel Laureate, American political scientist, economist, computer scientist, sociologist, and psychologist, authored the clearest framework for the practice of behavioral strategy. Learn more Understanding the Behavioral Strategy Framework
Rarify scissors trial#
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